Edgar's Mission


C31 Community Builder - Chuffed

In conjunction with crowdfunding platform Chuffed, Channel 31 Melbourne present a series focusing on some of Australia's most interesting, emerging not-for-profits.

Edgar’s Mission Farm Sanctuary is a not-for-profit farm sanctuary with a vision for a humane and just world for all.

Edgar’s Mission is set on 153 peaceable acres near Lancefield, Victoria (Australia), about 60 km north of Melbourne. They rescue and provide sanctuary to animals in need, currently providing lifelong love and care to over 450 rescued animals.

Through education, outreach, advocacy, community enrichment and farm tours, they encourage people to expand their circle of compassion to include all animals.

Edgar’s Mission was founded by Pam Ahern and named after her first rescued pig, Edgar. Edgar Alan Pig, aka ‘the pig who started it all’, sadly passed away shortly after his seventh birthday party in April 2010.

Edgar, a gentle giant, touched so many people and was an amazing ambassador for pigs and farmed animals everywhere. He will be missed beyond words – but his mission will continue.

Read the three top tips from Edgar's Mission's $162,458 Chuffed Crowdfunding Campaign here.

To learn more, visit

Subscribe to Edgar's Mission on YouTube here.

Follow Edgar's Mission on Facebook (@edgarsmission), Instagram (@edgarsmission) and Twitter (@edgarsmission).


Mitchell Kalika

Media junkie who doesn't know when to say no. Social entrepreneur and wordsmith.