Community Builder Launches

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We're live!

After many months spent sharpening our tools, C31 Community Builder has officially launched.

 

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Digital Storytelling for Non-Profits

Community Builder grew out of a simple idea - we've seen too many amazing stories gathering dust on YouTube, so we decided to do something about it.

We help non-profits tell video stories, and then connect this content with clearly defined target audiences, to aid the business objectives of the organisations we work with.

 
 
 

Services

We provide video production, live streaming, and online audience growth services, specifically tailored for Victoria's non-profit sector. By combining content creation, organic reach, and digital marketing, we help non-profits achieve goals like database growth, increased website traffic, audience engagement, crowdfunding, and stakeholder communication. 

 
 

Social Enterprise

Every Community Builder project provides unique job training opportunities and career pathways for C31 production assistants from all walks of life. As our client base grows, we'll be offering paid employment to the next generation of media talent.

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Would you like to know more about how Community Builder can help your organisation use video to reach its online goals?
Please send us an email to info@c31communitybuilder.org or call 03 9660 3129.

 

Current Projects

Yooralla's 100th birthday

We're producing a series of content to help disability service provider Yooralla celebrate its 100 year history, and sharing informational videos with customers and carers who are starting to navigate the NDIS. This video was released on Yooralla's birthday - February 12 - and has been watched more than 14,000 times already.

Project 1 Million

We've partnered with four charities - Amnesty International, Children's Ground, The Long Walk and All Together Now - to push stories of social cohesion into the newsfeeds of Australians from all walks of life. We've recently gone past 500,000 views for the campaign, and are on track to reach our goal in 2018.

Learn more and support Project 1 Million here.

 

Promising future for community television

2017 has been another year of upheaval for C31 – but the good news is we are still here, still on air, and will be through to June 2018 – as it currently stands.

Its seems like a long time ago now that we learned our future was under threat from the Government’s insistence that our spectrum was needed for other purposes, way back in 2014.  As it currently stands those “other purposes” have yet to eventuate and we have been able to achieve a further four extensions thanks to our ongoing positive dialog with our Government partners and we hope that there may be more to come following a promised Roundtable meeting with the Minister and other stakeholders in early 2018.  Watch this space.

Since September 2014 C31 has undergone a significant transformation that in my view will stand us in good stead to take advantage of opportunities afforded by the growing move of audiences to online.

We have been supporting and encouraging our Producers to create content for online platforms and its been a fantastic to see long term TV afficianados taking up the challenge.  Online platforms, particularly social media platforms afford new opportunities to connect with niche and diverse audiences locally and globally.

We continue to refine the best way for us to distribute C31 content online.  We have learned that attempting to establish a C31 VOD platform (think Netflix) is extremely complex and costly, and that CTV producers are connecting with greater audiences via social media platforms like YouTube and Facebook.  The new C31 website links to our Producers YouTube channels and in this way we can drive audiences to find C31 content online.

We have been changing our business model to ensure that we remain viable and can grow without reliance on the whims of the Government of the day.  We have established new income sources from Live Streaming, Production Services and social media advertising services.  In 2017 we established Community Builder with the help of the Helen McPherson Smith Trust to support Victorian NFP’s to create content for their social media platforms, to grow their communties and communicate with their stakeholders.

Finally - we will continue to fight for access to Free to Air TV for as long as is viable – Community TV is the third pillar of the Australian broadcasting landscape, enshrined in the objects of the Broadcasting Services Act. TV is who we are and what we should be until the FTA signal is switched off – many years from now!

I’d like to thanks all of you for your ongoing support and to wish everyone a fantastic holiday season – onwards and upwards into 2018!

Matthew Field | General Manager, C31

 

Aliir Aliir - From a Refugee Camp to the SCG

Amnesty International Australia and C31 are proud to present the story of Sydney Swans footballer Aliir Aliir (link).

From kicking a handmade soccer ball around the dusty streets of Kakuma Refugee Camp, to booting a leather Sherrin on the hallowed turf of the Sydney Cricket Ground, Aliir’s story of persistence is inspiring to all.

Aliir’s story is the first released in the ‘I Am Australian’ video series as part of the Project 1 Million campaign, which promotes social cohesion and celebrates the diverse social relationships in our community that bind people together. The campaigns aim to raise awareness for the work of four charities: Amnesty International, All Together Now, The Long Walk and Children’s Ground.

Aliir was born in Kakuma Refugee Camp in Kenya after his parents had fled Sudan to escape a bloody civil war. The family then migrated to Australia where Aliir’s uncle was living in Brisbane. It was here that the natural athlete discovered Australian Rules Football and started his journey to the SCG.

“Aliir’s story, from a refugee camp in Kenya to playing AFL in Australia, is one we can all be proud of. We all want the same things – a safe place to call home, where kids can go to school, where we can explore our interests and contribute to our community,” said Sarah Gooderham, Refugee Campaigner at Amnesty International Australia.

A proud African Australian, Aliir’s story is the perfect fit for Project 1 Million.

Project 1 Million aims to reach, challenge and inspire at least one million Australians, through the power of digital media and positive storytelling, to increase understanding of marginalised communities and increase social cohesion within Australia.

The campaign is using a unique crowdfunding approach to cut through the echo chamber of social media platforms and take the ‘I Am Australian’ message into newsfeeds around the country.

Project 1 Million is an initiative of community TV broadcaster C31, in association with not-for-profit film production company Youthworx (link) productions and digital marketing agency Loud Days (link).

More information on Project 1 Million (link).
Donate to support the campaign (link).

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Michael Long - Walking Towards Indigenous Rights

The Long Walk and C31 are proud to present the story of AFL footballer and Aboriginal-rights activist, Michael Long (link).

From humble beginnings in Darwin to winning the Norm Smith Medal in 1993, Michael Long is a decorated champion of the Essendon Football Club and AFL legend.  Since retiring in 2001, Michael has shifted his focus and passion from the football field to advocating for First Australians. Using his history and passion for football as a vehicle to deliver his message, Michael aims to increase the number of Aboriginal youth in the education system and promote indigenous rights within the mainstream media.

Michael’s story is the latest in the ‘I Am Australian’ video series as part of the Project 1 Million video campaign. Project 1 Million aims to promote social cohesion and celebrate the diverse social relationships in our community that bind people together. The ‘I Am Australian’ campaigns aim to raise awareness for the work of four charities: Amnesty International, All Together Now, The Long Walk and Children’s Ground.

Michael sums up his work with The Long Walk by saying “It’s about people, you know – black and white working together because ultimately politicians can only do so much, but it’s about the people who actually can do it, together, and that’s why we try and bring people together.”

With this pledge to social cohesion, working with The Long Walk and Michael was an obvious choice for the Project 1 Million campaign.

Project 1 Million aims to reach, challenge and inspire at least one million Australians, through the power of digital media and positive storytelling, to increase understanding of marginalised communities and increase social cohesion within Australia.

The campaign is supported by a unique crowdfunding approach to cut through the echo chamber of social media platforms and take the ‘I Am Australian’ message into newsfeeds around the country.

Project 1 Million is an initiative of community TV broadcaster C31, in association with not-for-profit film production company Youthworx Productions (link) and digital marketing agency Loud Days (link).

More information on Project 1 Million (link).
Donate to support the campaign (link).

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Community Designs - Season 2 now available to stream.

Season 2 of Community Designs has been released in full! This season we've visited some amazing community spaces, including St Kilda Surf Live Saving Club, Selandra Rise and examined the re-use of heritage sites in Whittlesea. Stream it on YouTube.

The best thing about the show? It's powered by C31 volunteers, who learn the ropes on professional TV shoots!

C31 powers world class Facebook Live campaign.

Throughout the month of June, C31 helped take Facebook Live video to new heights, with the launch of the Hump Shopping Network, an initiative led by eBay Australia and Plot Media. C31 provided the live streaming infrastructure and staff support with enormous success, as the stats show:

  • average reach of 1.5 million
  • average views of 220,000
  • over 40,000 clicks to website
  • paid employment and valuable experience for six junior production assistants from C31

We’ve also contributed to the coming Facebook-infomercial revolution and drew the attention of Buzzfeed.

You're welcome Australia.