C31 powers world class Facebook Live campaign.

Throughout the month of June, C31 helped take Facebook Live video to new heights, with the launch of the Hump Shopping Network, an initiative led by eBay Australia and Plot Media. C31 provided the live streaming infrastructure and staff support with enormous success, as the stats show:

  • average reach of 1.5 million
  • average views of 220,000
  • over 40,000 clicks to website
  • paid employment and valuable experience for six junior production assistants from C31

We’ve also contributed to the coming Facebook-infomercial revolution and drew the attention of Buzzfeed.

You're welcome Australia.

Mitchell Kalika

Media junkie who doesn't know when to say no. Social entrepreneur and wordsmith.