What is the Facebook Pixel?
The pixel is a unique code generated installed into the back end of your website.
The Pixel allows us to capture people who are visiting our website. Once we build a big enough audience, we accurately target potential customers who have interacted with your business to bring them back to your website.
You can then use this data to advertise only to people who have already shown interest in your products or services, and thus keeping costs low!
This data is also used to build a profile of your typical customer. Through this, Facebook generates what we call a "Lookalike audience", allowing you to target people who share similar characteristics to your customers.
Learn more about retargeting with the Facebook Pixel from Loud Days.